Those who ask themselves why marketing is important. Lets first start with Big Data. Big Data and its enhanced usefulness through advancing predictive analytics has changed the marketing game forever, and with technology evolving and expanding consistently, the tools available for measuring and escalating sales, understanding and bettering customer engagement, and recognizing and meeting product […]

With three weeks to go until AWS re:Invent opens in Las Vegas, the AWS News Blog Team is hard at work creating blog posts to share the latest launches and previews with you. As usual, we have a strong mix of new services, new features, and a surprise or two. Last Week’s LaunchesHere are some […]

Did you know that 50% of global corporate data is stored in the cloud? Little wonder many more businesses are working on moving their web-based applications to the cloud. A good reason for this decision is the high ROI on cloud-based apps. Companies make more money (usually through a subscription model) from in-cloud applications. However, […]

We’re all now part of a massive worldwide experiment about the very definition of work. Remote, in-office — or tightrope walking along some sliding scale between the two? How each business and each worker finds the next new work-life balance remains an ongoing “work in progress.” In the post-rapid adoption of remote work world — a full […]

No tricks, just treats in this weekly roundup of news and announcements. Let’s switch our AWS Management Console into dark mode and dive right into it. Last Week’s Launches Here are some launches that got my attention during the previous week: AWS Local Zones in Hamburg and Warsaw now generally available – AWS Local Zones help […]

When the word “blockchain” comes up in a conversation, many people will associate it with Bitcoin and cryptocurrencies. Although the connection is absolutely accurate, the use of blockchain doesn’t stop at cryptocurrencies. Blockchain has found its way into various industries ranging from video games and digital art to real-world applications in healthcare and governmental structures. […]

Ransomware continues to grow fast, increasing by 466% in three years. In addition, 57 vulnerabilities exist today with an entire kill chain mapped — from initial access to exfiltration using the MITRE ATT&CK techniques, tactics and procedures (TTPs) — according to Ivanti’s latest research. Ransomware groups also continue to grow in sophistication and volume. Thirty-five new vulnerabilities became associated […]

This year, and for the twelfth consecutive year, AWS has been named as a Leader in the 2022 Magic Quadrant for Cloud Infrastructure and Platform Services (CIPS). Per Gartner, AWS is the longest-running CIPS Magic Quadrant Leader. AWS was among the first cloud providers when we launched Amazon Elastic Compute Cloud (Amazon EC2) and Amazon […]

Finding the best candidate in the sea of thousands of developers can be very hard for a company that operates in fields such as technology and software development. The manual sourcing, screening, evaluating, and onboarding process can take unnecessarily long periods. With helpful tools that streamline the recruiting process, you can make better hires without […]

Most of what we encounter every day is computerized. We connect to the internet on our phone or make a purchase with an internet-connected processor, leaving us at risk of a malicious hacker targeting data. As a result, cyber crime is a lucrative business. Organizations everywhere are responding with robust cyber security protocols all over […]