An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. A school asks parents to verify their identities before giving out student information. These are just some examples of how organizations support data privacy, the principle that people […]

You’ve probably heard a lot about data protection frameworks and regulations and the need for companies to properly secure customer data and comply, but if you’re not an IT or compliance expert, you may be wondering exactly how your business can implement strong data security controls and ensure you’re following best practices. That’s where ISO […]

Large language models (LLMs) may be the biggest technological breakthrough of the decade. They are also vulnerable to prompt injections, a significant security flaw with no apparent fix. As generative AI applications become increasingly ingrained in enterprise IT environments, organizations must find ways to combat this pernicious cyberattack. While researchers have not yet found a […]

Change is inevitable in an organization; especially in the age of digital transformation and emerging technologies, businesses and employees need to adapt. Change management (CM) is a methodology that ensures both leaders and employees are equipped and supported when implementing changes to an organization. The goal of a change management plan, or more accurately an […]

Today, we are announcing the general availability of Meta’s Llama 3 models in Amazon Bedrock. Meta Llama 3 is designed for you to build, experiment, and responsibly scale your generative artificial intelligence (AI) applications. New Llama 3 models are the most capable to support a broad range of use cases with improvements in reasoning, code […]

Today, we are announcing the general availability of Meta’s Llama 3 models in Amazon Bedrock. Meta Llama 3 is designed for you to build, experiment, and responsibly scale your generative artificial intelligence (AI) applications. New Llama 3 models are the most capable to support a broad range of use cases with improvements in reasoning, code […]

Today, I am happy to announce the general availability of Guardrails for Amazon Bedrock, first released in preview at re:Invent 2023. With Guardrails for Amazon Bedrock, you can implement safeguards in your generative artificial intelligence (generative AI) applications that are customized to your use cases and responsible AI policies. You can create multiple guardrails tailored to […]

With Agents for Amazon Bedrock, applications can use generative artificial intelligence (generative AI) to run tasks across multiple systems and data sources. Starting today, these new capabilities streamline the creation and management of agents: Quick agent creation – You can now quickly create an agent and optionally add instructions and action groups later, providing flexibility […]

The Amazon Bedrock model evaluation capability that we previewed at AWS re:Invent 2023 is now generally available. This new capability helps you to incorporate Generative AI into your application by giving you the power to select the foundation model that gives you the best results for your particular use case. As my colleague Antje explained […]

With Amazon Bedrock, you have access to a choice of high-performing foundation models (FMs) from leading artificial intelligence (AI) companies that make it easier to build and scale generative AI applications. Some of these models provide publicly available weights that can be fine-tuned and customized for specific use cases. However, deploying customized FMs in a […]