To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study, offshore MMS centers increased over 50% from 2019 to 2022. What’s more, the number of offshore full-time equivalent employees (FTE) jumped 115%. What […]

A new week has begun. Last week, there was a lot of news related to AWS. I have compiled a few announcements you need to know. Let’s get started right away! Last Week’s LaunchesLet’s take a look at some launches from the last week that I want to remind you of: New Amazon EC2 I4g […]

AI and automation are driving business transformation by empowering individuals to do work without expert knowledge of business processes and applications. Whether it’s an employee who knows what they need but doesn’t know how to do it, a knowledge worker who knows how to do the task but needs help doing it more efficiently, or […]

We use cloud computing services quite a lot nowadays, yet many people don’t have a clear picture of the cloud structure in mind. This is what the cloud pyramid looks like. The cloud structure regardless of the cloud computing model chosen (be it public, private or hybrid cloud) can be split into three layers: SaaS, […]

Updated: 05-15-2023 In 2016, millennials surpassed the Baby Boomers as the largest generation in American history. As they continue to infiltrate the corporate world, their collaboration and communication preferences are coming along with them. The millennial generation, which is defined as “those ages 27-42 in 2023,” grew up in the era of personal computers, the […]

Join us on Wednesday, May 17, for AWS Serverless Innovation Day, a free full-day virtual event. You will learn about AWS Serverless technologies and event-driven architectures from customers, experts, and leaders. AWS Serverless Innovation Day is an event to empower builders and technical decision-makers with different AWS Serverless technologies, including AWS Lambda, Amazon Elastic Container […]

Businesses rely every day on various systems and pieces of equipment to keep their operations running smoothly. But all systems inevitably require upkeep. It could be intangible software, like an IT service network that has accumulated enough bugs to break an important feature, sending developers scrambling for a fix. Or it could be a piece […]

A global fast-moving consumer goods (FMCG) enterprise needed to modernize its product portfolio, focusing on high-growth categories like pet care, coffee and consumer health. Its aggressive sustainability goals included achieving net zero emissions by 2050, making all packaging reusable or recyclable by 2025 and investing more than USD 3 billion globally over several years to […]

Amazon Simple Storage Service (Amazon S3) is an object storage service that provides organizations with scalability, security, availability and performance while keeping their IT infrastructure management needs at bay. It was launched in 2006 as the first AWS service and manages data as objects instead of a file hierarchy or blocks within sectors and tracks. […]

Since Amazon Aurora launched in 2014, hundreds of thousands of customers have chosen Aurora to run their most demanding applications. Aurora provides unparalleled high performance and availability at global scale with full MySQL and PostgreSQL compatibility at up to one-tenth the cost of commercial databases. Many customers benefit from the cost-effectiveness of Aurora’s current simple, pay-per-request […]