What are the psychological motivators driving customer purchasing decisions? The era of ubiquitous digitalization, advanced analytics, and big data is here. Yet marketers frequently grapple with obtaining information that answers critical questions surrounding the purchasing behaviors of consumers. Amidst a persistent, highly competitive advertising landscape and pervasive disruption that has profoundly impacted consumer behaviors, beliefs, […]

Launched at AWS re:Invent 2017, Amazon SageMaker is a fully-managed service that has already helped tens of thousands of customers quickly build and deploy their machine learning (ML) workflows on AWS. To help them get the most ML bang for their buck, we’ve added a string of cost-optimization services and capabilities, such as Managed Spot […]

One of the things that always intrigues me is to look back at how a technology has evolved. Building programs to communicate with computers is something that has a particularly interesting history. Ada Lovelace is recognized as having written the first program to calculate Bernoulli numbers using Charles Babbage’s Analytical Engine back in the mid-nineteenth […]

I recently posted about Amazon S3 and how it’s evolved over the last 15 years since we launched the service in 2006 as “storage for the internet.” We built S3 because we knew customers wanted to store backups, videos, and images for applications like e-commerce web sites. Our top design priorities at the time were […]

Since the beginning of the Covid-19 pandemic, telemedicine software services have become extremely popular, and every day more people are using this service instead of going to hospitals and emergency departments as they faced lockdowns and became more hesitant to do in-person doctor’s appointments. Telemedicine is an accessible option since it’s available 24/7 and can […]

There are a record number of 9,977 machine learning startups and companies in Crunchbase today, an 8.2% increase over the 9,216 startups listed in 2020 and a 14.6% increase over the 8,705 listed in 2019. Artificial Intelligence (A.I.) and machine learning (ML)-related companies received a record $27.6 billion in funding in 2020, according to Crunchbase. […]

Modern Apps Live is a series of events about modern application development that will be live-streaming on Twitch in May. Session topics include serverless, containers, and mobile and front-end development. If you’re not familiar, modern applications are those that: Can scale quickly to millions of users. Have global availability. Manage a lot of data (we’re talking exabytes of […]

Modern Apps Live is a series of events about modern application development that will be live-streaming on Twitch in May. Session topics include serverless, containers, and mobile and front-end development. If you’re not familiar, modern applications are those that: Can scale quickly to millions of users. Have global availability. Manage a lot of data (we’re talking exabytes of […]

Amazon Redshift already provides up to 3x better price-performance at any scale than any other cloud data warehouse. We do this by designing our own hardware and by using Machine Learning (ML). For example, we launched the SSD-based RA3 nodes for Amazon Redshift at the end of 2019 (Amazon Redshift Update – Next-Generation Compute Instances […]

Microsoft 365 is growing, and so are the opportunities to add value to companies that leverage the cloud service. Last year, Microsoft reported that Office 365 has 258 million monthly active users and that Microsoft Teams grew to 75 million daily active users. For shrewd IT service providers (ITSPs), this growth presents three major opportunities […]