Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability […]

We are currently working on regions in Australia, India, Indonesia, Israel, Spain , Switzerland, and the United Arab Emirates. Auckland, New Zealand in the WorksToday I am happy to announce that the new AWS Asia Pacific (Auckland) Region is in the works and will open in 2024. This region will have three Availability Zones and […]

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon […]

67% of customers who contact their Digital Service Provider’s (DSP’s) customer service report broadband issues. Around 26% of customers report inconsistent internet speed causing work from home issues during the pandemic. A recent E&Y report on ‘exceeding customer expectations’, clearly shows that good customer service is a critical element for value creation and customer loyalty. […]

As humans require more and more computing power and more and more cloud storage, we’re going to need more and more data centres. So what do the data centres of the future look like? The expansion of 5G technology across the world and with projects like Elon Musk’s Starlink promising to provide the entire globe […]

Apache Kafka is an open-source platform for building real-time streaming data pipelines and applications. At re:Invent 2018, we announced Amazon Managed Streaming for Apache Kafka, a fully managed service that makes it easy to build and run applications that use Apache Kafka to process streaming data. When you use Apache Kafka, you capture real-time data […]

AWS IQ launched in 2019 and has been helping customers worldwide engage thousands of AWS Certified third-party experts and consulting firms for on-demand project work. Whether you need to learn about AWS, plan your project, setup new services, migrate existing applications, or optimize your spend, AWS IQ connects you with experts and consulting firms who […]

AWS Disaster Response Team volunteer Paul Fries runs cable to provide connectivity in a police station that has been converted into a supply distribution center and housing for National Guard troops and FEMA. During the crisis that has resulted in the aftermath of Hurricane Ida, the AWS Disaster Response Team is providing personnel and resources […]

Nothing in entrepreneurial life is more exciting, frustrating, time-consuming and uncertain than launching a new product. Creating something new and different can be exhilarating, assuming everything goes according to plan. Yet launching new technology products presents unique challenges, and it’s common for many new products to stall in the early build stages. Because of what’s […]

Global demand for video content has been rapidly increasing and now has the major audiences of Internet and mobile network traffic. Over-the-top streaming services such as Twitch continue to see an explosion of content creators who are seeking live delivery with great image quality, while live event broadcasters are increasingly looking to embrace agile cloud […]