Join us for the AWS Developer Day on February 20! This virtual event is designed to help developers and teams incorporate cutting-edge yet responsible generative AI across their development lifecycle to accelerate innovation. In his keynote, Jeff Barr, Vice President of AWS Evangelism, shares his thoughts on the next generation of software development based on […]

Every business is exposed to various risks, ranging from unforeseen expenses to changes within the industry and even external threats, affecting growth and stability. It is for this reason that risk management becomes imperative. By adopting a proactive approach, business entrepreneurs can protect their operations, assets, and employees from potential risks and mitigate the impact […]

Today, I’m happy to announce the general availability of network activity events for Amazon Virtual Private Cloud (Amazon VPC) endpoints in AWS CloudTrail. This feature helps you to record and monitor AWS API activity traversing your VPC endpoints, helping you strengthen your data perimeter and implement better detective controls. Previously, it was hard to detect […]

Personalization at scale starts with breaking down barriers. In today’s hectic business environment, companies are inundated with massive amounts of data from diverse, scattered sources. Customers demand seamless, personalized interactions, but fragmented, complex systems and siloed information often stand in the way. This disconnect leaves vast amounts of data—68% according to Seagate Technology—untapped, representing missed […]

The term “hyperscale data center” has seen over 200% growth in the past two years, according to Google Trends. This isn’t surprising, as it reflects the rapid growth of the digital infrastructure industry, with hyperscalers providing the groundwork and services powering that growth. The word hyperscaler refers to major cloud providers like AWS, Microsoft Azure […]

We are well settled into 2025 by now, but many people are still catching up with all the exciting new releases and announcements that came out of re:Invent last year. There have been hundreds of re:Invent recap events around the world since the beginning of the year, including in-person all-day official AWS events with multiple […]

Artificial intelligence (AI) and data science are revolutionizing customer service with advanced algorithms and cutting-edge generative AI (GenAI) frameworks, changing the landscape from reactive to proactive. AI systems, powered by sophisticated large language models (LLMs), empower agents to swiftly identify customer issues, deliver instant responses, summon precise services, and assess service quality. These intelligent models […]

The saying goes: hindsight is 20/20. The idea that once you know the outcome of a situation or the answer to a difficult problem, it’s much easier to see why something happened or what you could have done differently. Every one of us tends to think that past events were more predictable than they actually […]

Introduction: Why “AI as Friends”? In my three decades immersed in technology—from the early days of the World Wide Web to today’s generative AI explosion—I’ve come to view advanced AI not as mysterious engines, but as digital colleagues with personalities reminiscent of our own human associates. Just as in any professional circle, some friends are […]

Artificial intelligence is among the most powerful technologies ever created by humankind. What is its main advantage? The ability to analyze and produce information at a pace that is impossible for human beings to achieve. Currently, the main benefits of this technology are most visible in the spheres of education, editing, and copywriting. However, modern […]