Data is being used more freely in the world of soccer/football across all aspects of the sport to help attain better results. This approach has proven effective at several clubs globally, with a leading example being Premier League side Brentford. The club utilizes analytics and predictive big data to identify players that could fit into […]

Migrating large volumes of unstructured data often measured in petabytes and encompassing billions of files, is a daunting task facing IT teams today. These files vary in type and size, from tiny logs to massive video files, and are often scattered across legacy systems, local storage arrays, and different business units. Enterprises commonly face major […]

Micah Walter Micah Walter is a Sr. Solutions Architect supporting enterprise customers in the New York City region and beyond. He advises executives, engineers, and architects at every step along their journey to the cloud, with a deep focus on sustainability and practical design. In his free time, Micah enjoys the outdoors, photography, and chasing […]

Cloud computing is more complex than ever in today’s digital infrastructure landscape. For enterprises, a major goal that has emerged is the quest to optimize cloud strategies to suit business needs, which accounts for the rise in cloud repatriation and the resurgence of private cloud adoption as companies seek the solution that is right for […]

With on-demand scalability, high availability, and economic efficiency, cloud computing has ushered in a new era of digital transformation empowering companies. Among the main paradigms of the cloud is multi-tenancy, in which several tenants share the same infrastructure, applications, or databases while keeping isolated and safe access to their own data. This shared model does, […]

Today, Amazon Web Services (AWS) announced plans to launch a new AWS Region in Chile by the end of 2026. The AWS South America (Chile) Region will consist of three Availability Zones at launch, bringing AWS infrastructure and services closer to customers in Chile. This new Region joins the AWS South America (São Paulo) and […]

The world of marketing technology (MarTech) has seen explosive growth and transformation over the past decade. What once started as a fragmented ecosystem of isolated tools has now blossomed into a vast, interconnected network that empowers marketers with advanced solutions to drive engagement, optimize campaigns, and deliver personalized customer experiences. Scott Brinker’s journey has been […]

Today we are announcing the general availability of Amazon Elastic Block Store (Amazon EBS) Provisioned Rate for Volume Initialization, a feature that accelerates the transfer of data from an EBS snapshot, a highly durable backup of volumes stored in Amazon Simple Storage Service (Amazon S3) to a new EBS volume. With Amazon EBS Provisioned Rate […]

Cloud filter application programming interfaces (APIs) enable efficient cloud file synchronization by managing “placeholder files,” which are lightweight representations of cloud content that appear in local file systems without consuming full storage space. These placeholders store only metadata until accessed, at which point the sync engine “hydrates” them by downloading actual content from the cloud. […]

Last week I went to Thailand to attend the AWS Summit Bangkok. It was an energizing and exciting event. We hosted the Developer Lounge, where developers can meet, discuss ideas, enjoy lightning talks, win SWAGs at AWS Builder ID Prize Wheel, take a challenge at Amazon Q Developer Coding Challenge, or learn Generative AI at […]