Author Archives: Lucian Systems

New for AWS Distro for OpenTelemetry – Tracing Support is Now Generally Available

Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability […]

Scaling Ad Verification with Machine Learning and AWS Inferentia

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon […]

How DSPs Can Proactively Improve Broadband Performance Issues by 45%?

67% of customers who contact their Digital Service Provider’s (DSP’s) customer service report broadband issues. Around 26% of customers report inconsistent internet speed causing work from home issues during the pandemic. A recent E&Y report on ‘exceeding customer expectations’, clearly shows that good customer service is a critical element for value creation and customer loyalty. […]

Data Centres Of The Future

As humans require more and more computing power and more and more cloud storage, we’re going to need more and more data centres. So what do the data centres of the future look like? The expansion of 5G technology across the world and with projects like Elon Musk’s Starlink promising to provide the entire globe […]

Introducing Amazon MSK Connect – Stream Data to and from Your Apache Kafka Clusters Using Managed Connectors

Apache Kafka is an open-source platform for building real-time streaming data pipelines and applications. At re:Invent 2018, we announced Amazon Managed Streaming for Apache Kafka, a fully managed service that makes it easy to build and run applications that use Apache Kafka to process streaming data. When you use Apache Kafka, you capture real-time data […]

AWS IQ expansion: Connect with Experts and Consulting Firms based in the UK and France

AWS IQ launched in 2019 and has been helping customers worldwide engage thousands of AWS Certified third-party experts and consulting firms for on-demand project work. Whether you need to learn about AWS, plan your project, setup new services, migrate existing applications, or optimize your spend, AWS IQ connects you with experts and consulting firms who […]

How AWS is Supporting Nonprofits, Governments, and Communities Impacted by Hurricane Ida

AWS Disaster Response Team volunteer Paul Fries runs cable to provide connectivity in a police station that has been converted into a supply distribution center and housing for National Guard troops and FEMA. During the crisis that has resulted in the aftermath of Hurricane Ida, the AWS Disaster Response Team is providing personnel and resources […]

Dare to Innovate: 3 Best Practices for Designing and Executing a New Product Launch

Nothing in entrepreneurial life is more exciting, frustrating, time-consuming and uncertain than launching a new product. Creating something new and different can be exhilarating, assuming everything goes according to plan. Yet launching new technology products presents unique challenges, and it’s common for many new products to stall in the early build stages. Because of what’s […]

New – Amazon EC2 VT1 Instances for Live Multi-stream Video Transcoding

Global demand for video content has been rapidly increasing and now has the major audiences of Internet and mobile network traffic. Over-the-top streaming services such as Twitch continue to see an explosion of content creators who are seeking live delivery with great image quality, while live event broadcasters are increasingly looking to embrace agile cloud […]