Like so many other areas of technology, the database is changing. For a long time we worked with relation databases and SQL, but the demands for flexibility, security and speed are making it clear: legacy databases are not up to the demands of modern applications. Matthew Groves, Product Marketing Manager at Couchbase, discusses database sprawl, […]

The Tesla Bot A few weeks ago Tesla unveiled the latest mad creation spawned from the head of Elon Musk at their most recent AI conference. Previous greatest hits include “why can’t we reuse our rockets?”, “let’s nuke Mars to terraform it” and my personal favorites “why can’t we fire people in a vacuum tube […]

Less than 70 years separate us from one of the greatest discoveries of all time: the double helix structure of DNA. We now know that DNA is a sort of a twisted ladder composed of four types of compounds, called bases. These four bases are usually identified by an uppercase letter: adenine (A), guanine (G), […]

During the AWS re:Invent conference last year, I wrote about new capabilities added to Amazon Connect. Today, I am happy to announce the general availability of two of these capabilities, Voice ID and Wisdom, and the launch of a new one. High-volume outbound communications allows, as the name implies, the initiation and management of outbound […]

Making sense of business data so that you can get value out of it is worthwhile yet still challenging. Even though the term Business Intelligence (BI) has been around since the mid-1800s (according to Wikipedia) adoption of contemporary BI tools within enterprises is still fairly low. Amazon QuickSight was designed to make it easier for […]

Long-time readers of this blog know that I firmly believe in the power of education to improve lives. AWS Training and Certification equips people and organizations around the world with cloud computing education to build and validate cloud computing skills. With demand for cloud skills and experience at an all-time high, there’s never been a […]

Today, I’m excited to announce our plans to open a new AWS Region in New Zealand! The AWS Asia Pacific (Auckland) Region will have three Availability Zones and allow AWS customers and partners the ability to run workloads and store data locally in New Zealand. The AWS Asia Pacific (Auckland) Region will join eight existing AWS Regions and 25 […]

Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability […]

We are currently working on regions in Australia, India, Indonesia, Israel, Spain , Switzerland, and the United Arab Emirates. Auckland, New Zealand in the WorksToday I am happy to announce that the new AWS Asia Pacific (Auckland) Region is in the works and will open in 2024. This region will have three Availability Zones and […]

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon […]