Brand identity isn’t just a logo or tagline. It’s the feeling customers associate with your business and the promise you make to them every day. This is why a strong brand is built in time, through careful planning, consistency, and creativity. Luckily, nowadays, you can use artificial intelligence tools to speed up and polish the […]

Today, we’re pleased to announce that the AWS Asia Pacific (Thailand) Region is now generally available with three Availability Zones and API name ap-southeast-7. The AWS Asia Pacific (Thailand) Region is the first infrastructure Region in Thailand and the fourteenth Region in Asia Pacific, joining existing Regions in Hong Kong, Hyderabad, Jakarta, Malaysia, Melbourne, Mumbai, […]

Happy New Year! We are witnessing technology augment human ingenuity in inspiring ways. In the coming years, using technology for positive impact will redefine the way we think about success. Amazon CTO, Dr. Werner Vogels, offers five forward-looking tech predictions for 2025, and beyond: The workforce of tomorrow is mission-driven A new era of energy […]

As we preannounced at AWS re:Invent 2024, you can now use Stable Diffusion 3.5 Large in Amazon Bedrock to generate high-quality images from text descriptions in a wide range of styles to accelerate the creation of concept art, visual effects, and detailed product imagery for customers in media, gaming, advertising, and retail. In October 2024, […]

Today we’re announcing the general availability of Amazon Elastic Compute Cloud (Amazon EC2) U7inh instance, a new addition to EC2 High Memory family, built in collaboration with Hewlett Packard Enterprise (HPE). Amazon EC2 U7inh instance runs on the 16-socket HPE Compute Scale-up Server 3200, and are built on the AWS Nitro System to deliver a […]

After 20 years, and 3283 posts adding up to 1,577,106 words I am wrapping up my time as the lead blogger on the AWS News Blog. It has been a privilege to be able to “live in the future” and to get to learn and write about so many of our innovations over the last […]

The week after AWS re:Invent builds on the excitement and energy of the event and is a good time to learn more and understand how the recent announcements can help you solve your challenges. As usual, we have you covered with our top announcements of AWS re:Invent 2024 post. You can now watch keynotes and […]

Equipped with up to eight AMD Field-Programmable Gate Arrays (FPGAs), AMD EPYC (Milan) processors with up to 192 cores, High Bandwidth Memory (HBM), up to 8 TiB of SSD-based instance storage, and up to 2 TiB of memory, the new F2 instances are available in two sizes, and are ready to accelerate your genomics, multimedia […]

We have entered an era of unprecedented societal challenges and rapid technological advancements. Harnessing technology for good has become both an ethical imperative and a profitable endeavor. From clean energy innovations unlocking new avenues for sustainable development to AI-powered tools tipping the scales in the fight against disinformation, we are witnessing technology augment human ingenuity […]

Today, we are announcing Buy with AWS, a new way to discover and purchase solutions available in AWS Marketplace from AWS Partner sites. You can use Buy with AWS to accelerate and streamline your product procurement process on websites outside of Amazon Web Services (AWS). This feature provides you the ability to find, try, and […]