Today, we’re announcing AWS RTB Fabric, a fully managed service purpose built for real-time bidding (RTB) advertising workloads. The service helps advertising technology (AdTech) companies seamlessly connect with their supply and demand partners, such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo and more, to run high-volume, latency-sensitive RTB workloads on Amazon Web […]

Since it launched in 2022, the Customer Carbon Footprint Tool (CCFT) has supported our customers’ sustainability journey to track, measure, and review their carbon emissions by providing the estimated carbon emissions associated with their usage of Amazon Web Services (AWS) services. In April, we made major updates in the CCFT, including easier access to carbon […]

The Managed Print Services (MPS) industry represents a dynamic and increasingly vital part of today’s digital business landscape. Over the past few years, it has evolved from simple print management into a strategic enabler of efficiency, cost-effectiveness, and organizational security. MPS is no longer just about outsourcing print operations; it is about creating intelligent, secure, […]

I’ve been inspired by all the activities that tech communities around the world have been hosting and participating in throughout the year. Here in the southern hemisphere we’re starting to dream about our upcoming summer breaks and closing out on some of the activities we’ve initiated this year. The tech community in South Africa is […]

Today, I’m happy to announce Amazon EC2 Capacity Manager, a centralized solution to monitor, analyze, and manage capacity usage across all accounts and AWS Regions from a single interface. This service aggregates capacity information with hourly refresh rates and provides prioritized optimization opportunities, streamlining capacity management workflows that previously required custom automation or manual data […]

For years, the story about AI in IT has been told as one of replacement. Machines taking over human jobs, monitoring systems around the clock, and fixing issues faster than any engineer could. But the real story emerging inside organizations is far more nuanced and far more optimistic. AI-driven predictive maintenance is not eliminating IT […]

As someone that used to work at Sun Microsystems, where ZFS was invented, I’ve always loved working with storage systems that offer instant volume copies for my development and testing needs. Today, I’m excited to share that AWS is bringing similar capabilities to Amazon Elastic Block Store (Amazon EBS) with the launch of Amazon EBS […]

Many organizations rely on the Secure File Transfer Protocol (SFTP) as the industry standard for exchanging critical business data. Traditionally, securely connecting to private SFTP servers required custom infrastructure, manual scripting, or exposing endpoints to the public internet. Today, AWS Transfer Family SFTP connectors now support connectivity to remote SFTP servers through Amazon Virtual Private […]

As we look toward 2026, cloud systems are becoming more sophisticated and secure, and advancements in AI and cybersecurity are shaping enterprise strategies. Companies will increasingly focus on optimizing their cloud spending through strategies like cloud Finops and AI integration, ensuring that resources are utilized efficiently. Additionally, as organizations aim for greater operational agility, the […]

Danilo Poccia Danilo works with startups and companies of any size to support their innovation. In his role as Chief Evangelist (EMEA) at Amazon Web Services, he leverages his experience to help people bring their ideas to life, focusing on serverless architectures and event-driven programming, and on the technical and business impact of machine learning […]