A renter inquires at 9 p.m. on a Saturday. Your AI chatbot replies in 8 seconds and schedules a Tuesday tour. Your leasing agent doesn’t see it in the CRM, so on Monday someone types the lead in by hand. By that point, the renter has toured a competitor’s building and signed. The chatbot did […]

Last week, we announced a public preview of Amazon Bedrock Managed Agents powered by OpenAI, built on a customized version of OpenAI’s Agents API engineered to be AWS-native and integrated with AWS resources. You can now build agents optimized for OpenAI models that run entirely inside AWS with the identities, permissions, and governance controls you […]

Today, we’re announcing the public preview of AWS Well-Architected Agent, an AI-powered service that analyzes your AWS environment to deliver targeted, contextual recommendations for improving your applications’ cost, security, performance, and resilience. The AWS Well-Architected Agent analyzes your infrastructure, understands unique business goals, and delivers contextual recommendations with ready-to-implement fixes. It delivers context-aware optimization without […]

Security teams still treat encryption as a present-tense control. If a session is encrypted on the wire, the working assumption is that the secret is safe. Harvest now, decrypt later (HNDL) is the strategy that treats that assumption as the opening. Adversaries copy ciphertext they cannot read, warehouse it while storage is cheap, and wait […]

A customer can now leave with your product without ever seeing your homepage. They ask a chatbot which tent is right for a two-person weekend trip, get a shortlist, tap a link, and pay. Your ads did not create that visit. The product data did, or failed to. Think of an online catalogue as a […]

Amazon S3 Tables now support all data types in the Apache Iceberg V3 specification. You can create V3 tables or upgrade existing V2 tables to take advantage of V3 features like deletion vectors, row lineage, and new data types such as variant, nanosecond timestamps, unknown, geometry, and geography. Apache Iceberg has become the open standard […]

Today, we’re announcing metadata pre-filtering for Amazon S3 Vectors, which delivers higher recall on filtered queries by evaluating your metadata filter before the similarity search. You can filter on attributes such as tenant, category, status, or time, and pre-filtering adds prefix matching with $startsWith for paths, URLs, and hierarchical keys. Each vector carries up to […]

Today, we’re announcing a new capability for Amazon Aurora PostgreSQL that you can use to directly query operational data together with data stored in your data lake in Apache Iceberg and Apache Parquet formats, using your existing PostgreSQL applications and tools. By eliminating the need to extract, transform, and load (ETL) structured data from data […]

Today, we’re excited to introduce the newest members of the AWS Heroes program. AWS Heroes are a vibrant, worldwide group of AWS experts who go above and beyond to share knowledge, mentor others, and build thriving communities. These individuals make a real difference in helping developers and organizations succeed with AWS. This month, we welcome […]

In flexible business environments, legacy operational models consistently hit performance ceilings. Organizations often discover that off the shelf platforms force teams into rigid workflows, creating fragmented data silos, heavy overhead, and costly friction. Operational friction rarely stems from a lack of effort; it usually indicates that core infrastructure fails to keep up with organizational growth. […]